We look after Google Ads accounts for Swiss SMEs: cleanly structured, honestly measured and aligned with your figures. Every month you see what an enquiry cost – and what it brought in.
The most common cause is not a budget that is too small, but missing measurement. If it is not properly recorded which ad led to a real enquiry, Google optimises into the void – and pays for clicks that never become an order.
On top of that come search terms that match the offer but attract the wrong people: job seekers, bargain hunters, hobbyists, other regions. Every one of those clicks costs money – and appears in no pretty report.
From the first build to ongoing optimisation – or as a handover of an existing account.
Campaigns separated by service, clean ad groups, a fitting bidding strategy. A structure you will still understand in a year.
Research in your customers’ language instead of jargon – and consistent exclusion lists against enquiries that bring you nothing.
Conversion tracking, call measurement, GA4 and consent management. Only once measurement is reliable is further optimisation worthwhile.
Ad copy that picks up the search term, and landing pages that speak the same language. On request we build dedicated pages.
Bids, search term reports, new exclusions, tests of ads and landing pages. Without hyperactivity, but regularly.
Every month: cost per enquiry, development, what we changed and why. Understandable, without a graveyard of metrics.
You record goals, budget, region and offer once – on screen, in about 30 minutes.
We check search volume, competition and your landing pages and propose structure and budget.
Campaigns, ads and tracking are set up and approved together before launch.
Ongoing support with a monthly report – and the freedom to pause at any time.
We work through a manager link. You keep ownership and access – even if the collaboration ends one day. You never have to give us passwords.
You pay the advertising budget directly to Google. We only invoice our work – no mark-up on your clicks.
Cancellable monthly after the start phase. Anyone doing good work does not need a minimum term.
As a guide for Swiss SMEs: from around CHF 800 to 1,000 of advertising budget per month you can work sensibly in a clearly defined region with few services. More decisive than the absolute figure is the ratio: a customer worth CHF 5,000 tolerates entirely different click prices than one worth CHF 200.
First enquiries often arrive within days. A sound judgement, however, is only possible after four to six weeks, once there is enough data on cost per enquiry. Anyone rebuilding after three days is optimising coincidence.
We take it over rather than starting from scratch – an account’s history is valuable. Before any change we review structure, measurement and search term reports and show you what we would adjust and why.
Not necessarily. What matters is that the landing page matches the ad, loads quickly on mobile and offers a clear path to an enquiry. Where that is missing, individual landing pages are usually cheaper and faster than a full relaunch.
Yes – forms, calls and bookings can all be tracked properly. If you additionally tell us which enquiries became orders, we optimise for revenue instead of forms. With a CRM connection this happens automatically.
Goals, budget, region, search terms and measurement – recorded once, fillable and signable on screen. You then receive an assessment from us including a proposal for structure and budget.